As a coach, your impact reaches far beyond the scoreboard. You’re a mentor, motivator, and often a lasting influence in your athletes’ lives. Whether you're leading elite competitors or beginners in a local league, your greatest impact often comes through the relationships you build.
The GENUINE model offers a practical, research-based framework for fostering those relationships. Each letter represents a core principle:
Generous, Engaged, Nice, Unafraid, Integrity, Non-Judgmental, and Empathetic.
These aren’t just ideals. They’re coachable behaviors that build trust, create mutual respect, and help you earn the right for players to see you as a role model to emulate.
The problem most coaches experience when building culture?
Most youth sports coaches have no training in how to build team culture, earn trust, and manage conflict. So we engage with our teams relying on instincts, other people’s habits, or fragmented advice. We then often hit preventable barriers. Not because we aren’t trying to do the right things, but we struggle to implement a repeatable behavior playbook mostly because we don’t know which behaviors to tell others to replicate. Relationship-driven behaviors deliver outcomes like the below. These results are what we mean when we say as coaches we have a good culture. Outcomes like:
Trust and psychological safety that improve communication, resilience, and performance under pressure.
Engagement and Growth by players because they know they are more than just a stat line.
Athletes feel valued which leads them to be more motivated and committed through challenges.
We support our players to Build Resilience.
Relational coaching helps reduce burnout, improve recovery, and regulate stress.
Stronger Relationships = Stronger Teams. If you are ready to being your journey of building your winning culture in a sustainable way, we are ready to help.
Learn the repeatable process for great team culture
We have identified the consistent behaviors of the teams, coaches, and players we admire. Applying them on your team will enable you to have more successful relationships across your organization. We offer
1 Day Workshops (overview of the framework)
Multi session Workshops (in depth on each element of the framework)
Organization Wide Program (includes diagnostics, customized program based on your results, and ongoing implementation support)
All program options include action oriented content and resources for applying the behaviors for both coaches and athletes.
Preview the diagnostic or learn how GENUINE came about here.
Let’s Talk
We want to help you build the Team Culture you are looking for. Click here to contact us
